Whether you are running a domestic operation or want to maximize your chances of success in establishing your products and services off-shore, you need to focus on some key aspects of the business. Setting up a foreign business generally involves much more than simply opening up a "satellite sales office". In almost all cases, a full compliment of skills is necessary.
We will provide business planning services for your company if you are in need of restructuring your domestic enterprise, re-launching a growth initiative, downsizing operations for strategic reasons or wanting to develop into international markets. We deploy our ViPER strategic methodology - Vision, planning, Execution and Review. Following this simple but effective cycle will help keep your business planning practical and effective and provide feedback as to your results.
Establish a clear mission and vision for your company so your team is not only focused on the short-term, but also the medium and long-term milestones. I am sure you have heard of the expression "getting on the same page". This becomes critical when managing a global organisation. It also becomes more challenging in terms of communciation and ensuring that the mission and vision make sense to the various entities with whom you are trading.
Through years of experience in establishing and managing diverse international operations, CH Trade can assist in focusing your organisation on a clear mission, vision, values and core strategic goals that are well communicated to a broad audience within your company, customers and trading partners.
Gaining a good understanding of your future markets is key to a solid entry into a market place. As your business progresses it is very important to continue to analyse trends and changes in the market. A weak competitor today can suddenly emerge as a strong contender on the international scene once they realize that a strong new product "has landed".
The careful appropriation of ever-scarce marketing funds is critical for speed-to-market and a solid ROI. We can help you and your international partners devise marketing plans that are effective and tailored to your budget. Unfortunately there never seems to be enough variable marketing-dollars so there is always a need to spend wisely, whether you have millions to invest or need to leverage every last dollar from the budgets of your company and your distributors. "Spending wisely" in foreign countries may well be different to marketing investment here in the United States. We can assist in this critical area of expertise.
You can never underestimate the importance of recruiting, training and motivating your human resources. Our years of experience can help you develop effectively driven teams who understand the mission, vision and strategic goals of your business. Strong leadership is a key factor in determining success or failure of your international expansion. Whether it is selecting a team for your subsidiary, branch operation or even that of your distribution partner, we can provide valuable assistance that can shorten your time to success. If you are looking for top people to build a team off-shore, you can either outsource the entire task to CH Trade or we can introduce you to suitable and reputable recruiting firms who will be in position to follow the process and ensure compliance with the local employment laws.
Profit and Loss and Cash Flow projections are critical for new ventures and important for setting expectations with new business partners and/or subsidiary teams. Whether you require off-shore or domestic financial planning, CH Trade can provide the skills in this critical area. Sound financial planning is a key and integral part of a sustainable business plan. With our deep expertise in this area we can help you create plans that are realistic and become part of your daily operations, not just a document that is periodically used for for investors. If you and/or your distribution partners have not documented specific goals and targets, managing a relationship and evaluating performance become very challenging.
An effective organizational structure is one of the key elements of successful international expansion. Having the proper structure in your domestic organization is critical to be able to provide the proper pipeline to feed the international teams. Too often international expansion is simply seen as "a marginal windfall gain . if it works, great but it needs to sustain itself". Having your international management team completely separate from your domestic head-office will also pose its problems. Careful structural planning is important.
A sound understating of the statutory requirements and legal ramifications of entering a new foreign market are needed. Contractual issues can be challenging to resolve and highly costly, if not expertly addressed. A great business deal with the finest business partners and intentions can unthread itself if the engagement is not well documented and understood by all parties.